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Eugene Schwartz

Direct-Response Copywriting
New Product Development

Make Your Sales Copy More Believable…

In Breakthrough Advertising, Eugene Schwartz codified a system for making your sales copy and marketing materials more believable. He called it Gradualization and the basic...
by Brian McLeod

Recent Posts

  • The 3 Best Copywriting Shortcuts
  • The 3 Types of PROOF In Copywriting
  • Why Your Copy Failed…
  • The “Bridge The Gap” Method for Strategic Thinking
  • Make Your Sales Copy More Believable…

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