Outcome-based thinking creates clarity of thought, vision, understanding, confidence.
The Bridge The Gap Method:
Establish Current Reality (Point A) versus Desired Outcome (Point B)
Identify the Milestones, Challenges and Opportunities in-between
In Breakthrough Advertising, Eugene Schwartz codified a system for making your sales copy and marketing materials more believable.
He called it Gradualization and the basic gist of it goes like this: