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New Product Development

Bridge The Gap
Creative & Strategic Consulting
New Product Development
Tools & Technology

The “Bridge The Gap” Method for Strategic Thinking

Outcome-based thinking creates clarity of thought, vision, understanding, confidence. The Bridge The Gap Method: Establish Current Reality (Point A) versus Desired Outcome (Point B) Identify the Milestones, Challenges and Opportunities in-between
by Brian McLeod
Direct-Response Copywriting
New Product Development

Make Your Sales Copy More Believable…

In Breakthrough Advertising, Eugene Schwartz codified a system for making your sales copy and marketing materials more believable. He called it Gradualization and the basic gist of it goes like this: You
by Brian McLeod

Recent Posts

  • The “Bridge The Gap” Method for Strategic Thinking
  • Make Your Sales Copy More Believable…

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