Outcome-based thinking creates clarity of thought, vision, understanding, confidence. The Bridge The Gap Method: Establish Current Reality (Point A) versus Desired Outcome (Point B) Identify the Milestones, Challenges and Opportunities in-between

Direct-Response Copywriting

New Product Development

Make Your Sales Copy More Believable…

In Breakthrough Advertising, Eugene Schwartz codified a system for making your sales copy and marketing materials more believable. He called it Gradualization and the basic gist of it goes like this: You

by Brian McLeod

The “Bridge The Gap” Method for Strategic Thinking

Make Your Sales Copy More Believable…