Covered In This Video:
The 3 Best Shortcuts For WRITING COPY That SELLS
#1: Who Is Your IDEAL CUSTOMER?
#2: Why THEM, Why YOU?
#3: Why THIS, Why NOW?
BEST COPY SHORTCUT #1
Who Is Your IDEAL CUSTOMER?
SHORTCUT #1: TARGETING
- Who Your IDEAL CUSTOMERS Are (& ARE NOT!)
- What QUALIFIES Your Ideal Prospects?
- What DISQUALIFIES Your Worst Prospects?
BEST COPY SHORTCUT #2
Why THEM, Why YOU?
SHORTCUT #2: IDENTITY
- What’s your prospect’s problem or frustration?
- What do they say about their frustration when nobody else can hear?
- Who are YOU and why should anybody care to listen to what you say about this?
BEST COPY SHORTCUT #3
Why THIS, Why NOW?
SHORTCUT #3: BENEFITS
- What’s The UNIQUE VALUE Buyers Receive?
- What does buying say about them?
- How do you REVERSE RISK for them?
- Why NOW? What’s the cost of “No” vs. “Yes”?
