Covered In This Video:

The 3 Best Shortcuts For WRITING COPY That SELLS

#1: Who Is Your IDEAL CUSTOMER?

#2: Why THEM, Why YOU?

#3: Why THIS, Why NOW?

BEST COPY SHORTCUT #1

Who Is Your IDEAL CUSTOMER?

SHORTCUT #1: TARGETING
  • Who Your IDEAL CUSTOMERS Are (& ARE NOT!)
  • What QUALIFIES Your Ideal Prospects?
  • What DISQUALIFIES Your Worst Prospects?

BEST COPY SHORTCUT #2

Why THEM, Why YOU?

SHORTCUT #2: IDENTITY
  • What’s your prospect’s problem or frustration?
  • What do they say about their frustration when nobody else can hear?
  • Who are YOU and why should anybody care to listen to what you say about this?

BEST COPY SHORTCUT #3

Why THIS, Why NOW?

SHORTCUT #3: BENEFITS
  • What’s The UNIQUE VALUE Buyers Receive?
  • What does buying say about them?
  • How do you REVERSE RISK for them?
  • Why NOW? What’s the cost of “No” vs. “Yes”?